I used to enjoy a 70% ratio in Wrath, before they merged my battlegroup’s faction with the alliance on all the other battlegroups. It’s mostly afkers that cause the losses these days, however there is a lot people arguing instead of playing, and a ton of badly geared players.
First and foremost, however, is the lack of the PvP instincts. People respawn and head to a basically random place to accomplish something that may or may not be of any use in terms of winning the map. The only time they don’t get killed by 2 or more horde is when someone else randomly decides to go to the same place.
That said, my win rates are considerably higher than the sampling from mmo-champion. The reason for this is that one player really can make a difference. Having a lot of resilience means that you can make the difference in a long fight, especially if you’re peeling from the healers and generally playing well. Also, I tend to queue in groups with other people who have resil. If your exposure to the random people in the random BG queue is limited to 13 out of 15 or 8 out of 10, you actually will do much better in the long run. You can’t queue with more than 5 people, and if you queue as a group, you’re more likely to be placed against another similar sized group. Still, losing to a good team of horde feels better than losing to a bad one.
Personally, I also make a point of really understanding each BG and trying to always be doing something that advances our goal, even if it costs me killing blows.
Additionally, I don’t try to dictate strategy in /bg. All that will do is get people arguing, and sticking to a strategy is not what wins BGs. People always doing the best they can and choosing the most important place to be wins BGs. Also communicating and fighting together. I start each BG off with sending a tell to whoever gets team lead and asking them to mark heals or pass lead. I then name them and/or mark them, and then say something to the effect of “Your heals are x, y, and z. CC or kill anything that touches them.”
Anyways, I’m not surprised about these statistics. I was happy with my alliance dominated battlegroup before they merged us, and now I’m being placed with all the other drool-spraying, key-turning, pve-geared, afk alliance that have characterized our pvp since the game started. The only way to fix it is to go around the randomness of the random queue, or focus on something other than random BGs.